Buying and selling links go against Google’s guidelines. Why is that? There is a simple explanation for this. Google search algorithm heavily rely on backlinks and will continue to rely on the backlinks. The more backlinks your website has the better you rank on Google search result. However just the backlinks are not sufficient. Google search algorithm has evolved a lot and it gives more importance to a backlink from reputed websites.
The next question is how to get backlinks from reputed websites? The answer is Money. Let me tell you the truth, barring few links which you see on reputed websites, all backlinks on these reputed websites are paid ones. No reputed website will give you a backlink for free.
So which websites are considered to be reputed? Without thinking twice you can name all the major news web sites to be reputed. BBC, Times Online, New York Times, The Guardian et all are all considered to be reputed websites. These website are also favored by Google search as they are always updated with latest news, views and other content.
Now the million dollar question, how to get a backlink from these reputed websites? The one possibility to get a backlink is that someone spots your website and writes about it and links to you. That is very rare until and unless you have already made a big news story.
The another way to get a backlink from these so called “reputed” web sites is to pay to someone to write about your website and give backlinks from those stories.
Sounds easy? Yes indeed. If you have loads of money to spend then nothing is impossible.
The next hurdle is how to find out who to pay to write about your website? That is not too difficult either. Hunt for the bloggers, Journalists and PRs who are already doing such kind of paid story writing.
Coming back to the BBC and how to buy links on BBC web site. I’ve been observing BBC since long time and I’ve seen many examples of paid story writing on their news/views/Blog sections. Any SEO reading those story would easily spot that they are paid content and more or less promotional material rather than a stories. No matter how much these paid writers try to disguise to make it look like something a reported story rather than promotion story some clever SEO like me will always spot it immediately as that is what we also do ;)
I was, perhaps, too lazy to reveal this secret but finally decided to nail it down for the make benefit of the glorious world of SEO.
The story in question is a blog about an unknown company called WorldStores (no link here mate ;) you didn’t pay me) written by BBC blogger Rory Cellan-Jones
As you can see there is a link to WorldStores and that link is a dofollow link. A dofollow link is followed by Google and included as a signal in it’s search algorithm. And a dofollow link from BBC website will get them to higher ranking on search result.
There is one more link, linking to WorldStore’s Mattress site.
Now there could be a heated debate on whether this story is an intentional story (read paid story) or a reported story (organic). Read the story again and if you are from SEO world then you will not even give it a second thought but to conclude that this is an intentional and paid story and Rory Cellan-Jones has been given some kind of incentives or has some connection (friendships, distance friendships etc) with WorldStore.
This is certainly an advertisement and not a news story, and as per Google’s Paid Link guidelines these 2 links should have been nofollow.
Rory Cellan-Jones is from technology world but certainly he is lame when it comes to the Google search algorithms and backlinks.
Don’t trust my theory? Let’s dig down further. Let’s see Rory’s other blogs entries. This one on skype
Read the story carefully, it is a reported story and certainly skype didn’t pay Rory to write this article. And yes there is no link to skype from the content either ;) It’s a mistake? Hell no. That is intentional ;)
Even if I had to write something about skype then I wouldn’t mind linking to at least skype’s website so why didn’t Ror linked to skype website from the above article? Reason is obvious, he didn’t get any favour for in doing so.
Try some of his other blog posts http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/about_rory_cellan-jones/index.html#jump_more and you will easily find out what is going on.
The BBC link farm doesn’t stop here, even the links in the comments are do follow. LOL! BBC has now become link farm ;)
So SEOs what are you waiting for? Want higher ranking on Google search result? Get to know someone in the BBC who can write a paid story for you with some backlinks.
And not only the BBC but most of the other news sites do the same, it is just matter of some clever investigation to find out in which section they do and how to contact to get it done.
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